Media Deconstruction
- I agree with the claims made in both of the deconstructions, but not completely.
- The Century Link ad gets it's message across, but as for it being a cover up, that is what a commercial is. A commercial is a short clip that makes your product look desirable even if it is not; the experience with the product is also individualized and some people may actually enjoy the product. It is typical for companies like Century Link to provide mediocre service and have some problems with their service. I like to think that these companies are not running at the top of their game every second of everyday just like any other normal human being.
- The Alltel ad doesn't really promote racism or stereotypes because those opinions are created by the viewer of the commercial. Also, they could have just put a group of college students in that room that like to party and achieved the same goal without using a different ethic group. The ethic group they choose did give some comic relief because what they were doing made the viewer feel joy while the group of people were having fun. So, I think that it can be interpreted as racist if you take it that way and the family who is housing them does seem to have discomfort, but it might be just because that is not what they enjoy doing, which makes it just a personal preference and not an issue of race. Stereotypes are formed by viewer as well towards a certain race, but in this video the people in that room do not all look Hispanic to me.
- My interpretation of the Century Link commercial is that it is a typical telecommunications company that that is stating that they too have the ability to connect everyone through the internet and phone services, in a large amount of places across the globe. This is slightly different from the other interpretation because I think they are doing the same thing every other telecommunications company is doing which is trying to get consumers to buy their product.
- My interpretation of the Alltel commercial is that phone plans are too expensive, but Alltel can offer an affordable option over it's competitors. My interpretation is slightly different because I don't play into the racism or stereotype part of the ad and take it more as comic relief that is provided and that it doesn't have to do with the race of the people performing the action.
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